Leonila J. Generales: Pioneering Leadership as the New Dean of MLQU’s School of Business

Manuel L. Quezon University (MLQU) proudly welcomes Ms. Leonila J. Generales as the newly appointed Dean of the School of Business, a role that promises to bring fresh insights and dynamic leadership to the institution.  With an impressive academic and professional background, Ms. Generales is set to lead the school toward greater heights, focusing in curriculum development, faculty enhancement, and student success.

Ms. Generales is a seasoned academic and administrator, having served as Branch Director of the Polytechnic University of the Philippines (PUP) in Bataan before taking on her new role at MLQU.  Her career is a testament to her dedication to education and her commitment to excellence in the field of business.  She holds a Bachelor of Science in Accountancy degree from PUP, a Master in Business Administration (MBA) from MLQU, and is currently completing her Doctorate in Business Administration at MLQU.  Her strong educational foundation is further solidified by her status as a Certified Public Accountant, a credential that underscores her expertise in the field.

As the new Dean, Ms. Generales has already made significant strides in enhancing the School of Business.  She has meticulously reviewed and improved the curricula of the programs under her purview, ensuring that they are aligned with current industry trends and standards.   Her focus on curriculum development is matched by her commitment to faculty development.  She has spearheaded the hiring of qualified and experienced faculty members, recognizing that the quality of education is directly linked to the expertise of the educators.  This initiative aims to bolster student performance, particularly in the Board of Accountancy exams, where Ms. Generales aims to see a marked improvement.

Ms. Generales’ leadership is characterized by her strong skills in planning and organization, people management, decision-making, and communication. Her ability to adapt and remain flexible in the face of challenges, coupled with her efficient time management, makes her an ideal leader for the School of Business.  She is set to oversee various programs, including the BS in Accountancy, BSBA Major in Financial Management, BSBA Major in Marketing Management, BSBA Major in Economics, BS in Entrepreneurship, and BS in Legal Management, ensuring that each program is robust, relevant, and capable of producing graduates who are well-prepared for the demands of the business world.

Beyond her administrative duties, Ms. Generales is a prolific scholar with several notable publications in her name.  Her research includes “Web-Based System in Evaluating Practicum Experiences of Students,” which explores innovative methods for assessing student internships, and “Situational Speaking Difficulties of English as Second Language Learners in the Philippines,” a study that addresses the challenges faced by ESL students.  She has also contributed to the advancement of local governance through her work, “Moving Towards Technology-Based LGUs: A Review of Computer Literacy of Mariveles Barangays,” and has examined communication skills in higher education with “Self-Assessment on the Oral Communication of Filipino College Students.”

Ms. Generales’ appointment comes at a pivotal time for MLQU as the university continues to expand and innovate its academic offerings.  Her vision for the School of Business aligns with the university’s broader goals of academic excellence and industry relevance.  Under her leadership, the School of Business is poised to become a hub of innovation and a leader in business education in the Philippines.

As she embarks on this new chapter at MLQU, Ms. Generales is not just taking on a role; she is embarking on a mission to elevate the School of Business, ensuring that it remains at the forefront of business education, shaping the future leaders of the industry.