Leonila J. Generales: Charting a New Course for MLQU’s School of Business

At the helm of Manuel L. Quezon University’s (MLQU) School of Business, Dean Leonila J. Generales continues to drive innovation and academic excellence. With her extensive experience in both academia and administration, Ms. Generales brings a wealth of knowledge and a fresh perspective, positioning the school for sustained growth and success.

Ms. Generales’ academic journey and professional achievements highlight her deep commitment to business education. Before joining MLQU, she held the position of Branch Director at the Polytechnic University of the Philippines (PUP) in Bataan, where she established herself as a leader dedicated to shaping students and faculty alike. A Certified Public Accountant, Ms. Generales earned her Bachelor’s degree in Accountancy from PUP and later completed her Master’s in Business Administration at MLQU. Currently, she is in the final stages of obtaining her Doctorate in Business Administration, further demonstrating her dedication to personal and professional growth.

In her role at MLQU, Ms. Generales has taken immediate steps to enhance the academic programs under her leadership. She has rigorously reviewed the existing curricula, ensuring alignment with industry trends and future demands. Her primary focus is on producing highly competent graduates who are prepared for the challenges of the modern business world. Recognizing that the caliber of faculty is critical to student success, Ms. Generales has also been instrumental in bringing in seasoned educators with significant industry experience to elevate the learning experience and improve outcomes, especially in the challenging Board of Accountancy exams.

A strategic thinker with proven leadership skills, Ms. Generales is noted for her adeptness in organizing complex programs, managing people effectively, and making informed decisions. Her leadership style is defined by flexibility and adaptability, ensuring she can navigate the evolving educational landscape with ease. Under her stewardship, the School of Business offers a range of programs, including the Bachelor of Science in Accountancy, BSBA Majors in Financial Management, Marketing Management, and Economics, along with BS in Entrepreneurship and Legal Management. Each program is being carefully aligned with the current and future needs of the business sector to ensure relevance and excellence.

Beyond her administrative responsibilities, Ms. Generales is an accomplished researcher. Her published works span various fields of business and education, with topics ranging from improving student internships through a web-based evaluation system to exploring communication challenges among ESL learners in the Philippines. Additionally, her research has extended into local governance and higher education, where she has tackled issues such as computer literacy in local government units and self-assessment of oral communication skills among Filipino college students.

Ms. Generales steps into the role of Dean at a crucial time for MLQU as the university moves forward with its mission of enhancing academic offerings and fostering industry partnerships. Her vision for the School of Business is firmly aligned with these objectives, aiming to create an environment where students thrive, and innovation is at the forefront.

Under her leadership, the School of Business at MLQU is expected to continue its trajectory of excellence, preparing future business leaders to meet the evolving demands of the global market. Ms. Generales is not just a leader; she is a catalyst for transformation, dedicated to making the School of Business a leader in Philippine business education.